BBC Radio One's Big Weekend
Following our re-brand of BBC Radio One we were commissioned
to deliver the identity for Radio One’s Big Weekend 2019, the BBC’s biggest live event attracting over 50,000 people over two days.
We ensured the identity cut through the noise of other festival designs and embodied who they are: bold, disruptive and dynamic. The result is a playful and vivid festival identity festival that cements Big Weekend as the festival for summer and continues to make sure the Radio 1 identity thrives in youth culture.